Gin’s Growing Popularity in India

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Previously thought of as old-fashioned, millennials are now warming up to gin. Grain spirit, the main flavour of which is juniper berries, is seeing a resurgence of new varieties of gin as well as new consumers.

India, too, is joining this worldwide trend, with gin slowly regaining popularity in metro cities across the country. While making a comeback, the spirit is also getting a makeover and is no longer confined to traditional aspects. It has set out to upend the cocktail experience with its new recreations of home-grown infusions or craft gin.

This has given rise to a new trendy drink that has incorporated ingredients ranging from citrus, floral and fruity to spices and herbs. It’s an essence whose subtle taste endears to the Indian palate and an indication of Indians ‘ rising love of spirit is the country’s first gin bar, Juniper in Andaz Delhi.

As the spirit continues to expand in popularity, experimentation with a wide array of depths and aromatic intensity is likely to boost in the New Year and decade. Not only the creators, but the drinkers, too, are anticipated to get more innovative with their gin. 2020 will see the introduction of more personalized domestic gin brands with competitive price points take over the Indian market. In addition, the demand for sensory experiences around gin as well as mixology workshops among Indian consumers will also increase. Gin’s alliance with India traces back to an era of British rule.

Increasing the versatility of the craft

The rise of crafts has resulted in the resurgence of historically suffering genres, such as gin. This point to the potential for craft drinks to develop across other spirit categories in India as well. The growth in craft placement is an example of how luxury is transforming – from accessible indicators to more subtle ones. Millennials, in particular, now see such luxury as a way of showing their discernment and how it makes them stand out.

Gin gets an update

Gin was considered a ‘ old man’s liquor ‘ in Western markets just ten years ago, but the craft has breathed new life into the spirit all over the world, including India. In reality, cocktails have proved to be key to rising gin’s popularity in India. Restaurants and bars in urban India are experiencing a higher demand for gin cocktails, despite the fact that they are less sweet than regular cocktails.

Inclination to Home-grown brands

Nearly half of Indians prefer to buy local brands over global brands. According to reports, almost half of Indian consumers prefer to buy local brands rather than global ones. Home-grown brands will utilize this to strengthen and broaden their presence in India. More brands are joining a rising tribe of premium home-grown food and beverage companies that appeal to customers with a global outlook searching for similar experiences in India. Many buyers have adapted beyond considering foreign brands to be of higher quality and are proud of what their own country has to offer.

In the area of alcohol, as Indian consumers begin to demand higher quality at less exorbitant prices compared to imported brands, there is scope for local brands to step up and fill the market gap.

How To Stick To Your New Year Resolution

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A new year is often a wonderful opportunity to begin afresh and make your goals happen; to get motivated and change your lifestyle for the best. New Year’s resolutions can vary enormously, but they are all about doing something that will have a meaningful influence on your life. It takes time and energy to create new routines. A new conduct will not become adjustable immediately, but you may reap some of its benefits pretty fast. Whatever your objective is, the crucial thing is that you’re on the right track to accomplish it. You may be hoping to ring in 2020 with a new commitment to stop drinking, lose weight, exercise more, and not stress the little things. But maybe these resolutions ring a bell? Like those you made a year ago! So by making your resolutions realistic, there is a greater chance that you will keep them throughout the year.

Read these tips to help you commit to your New Year goals and improve your chances of not giving up.

1. Begin with small challenges

You may feel motivated and excited about your goal, but don’t let your enthusiasm take you to unreachable levels. If you want to try a new exercise, don’t commit to five days a week – start slowly and regularly so that your body gets used to it and grow from it. Giving yourself the ability to meet your goal in small steps can help you avoid being discouraged along the way.

2. Make it attainable

In order for your goal to be achievable, it is essential that you make it precise and attainable. For instance, if you want to work out more, set the time you want it to be: 30 minutes a day, 4 days a week; or if you want to lose weight, make sure you know exactly what you want to achieve. To help you keep track of your success, you can use an activity tracker to monitor your food intake and exercise.

3. Be practical

Set your aspirations according to your lifestyle and what you’re going to accomplish, otherwise you might lose your determination. Be truthful with yourself and be sure to note the time and resources you have available to help you attain your targets.

4. Formulate a plan

So you know what you want to do, but make sure that you also decide what, where, and why your aim is going to be – this is how you can set up an action plan and put yourself on the right strategy to achieve your objective.

5. Remain positive

It may be challenging to make difference in your life, but dwelling on the negative side will only deter you. Best not to think about how exhausted you’ll be after a workout session, or how difficult it may be to you if you stop smoking – believe in your dream and try to repeatedly tell yourself of the advantages and effect that it will have on your wellbeing. Concentrating on the positive will help you stick to your goal and make it work.

6. Learn from mistakes

Whenever you fail to make a change, consider it a move towards your goal. Why? Because every sincere effort is a big lesson. Take a moment to think about what did and didn’t work when you hit a dead end. Perhaps you’ve taken on too big a challenge? If so, cut back to a less daunting challenge, or split the big one into smaller moves.

How To Be A Responsible Host

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One of the great things in life is to throw a great party for people we love and care for. It’s not fun if people end up hurt or sick. Although your guests are primarily responsible for their own safety, here are a few things you can do to be a very thoughtful and responsible host.

Plan Ahead 

Write down all the details in advance and involve your family or friends in planning. You can consider going booze-free, if children and young people are invited or keep an eye on all underage guests to ensure they don’t have access to alcoholic drinks.

Be specific about what you’re inviting people over for. Let them know when you invite them what you’re planning and what to expect. If you know some people are likely to drink too much, talk to them in advance and arrange things in place to keep them safe.

Provide Sufficient Food 

When you’re offering alcohol, make sure that you provide food too that sits in the stomach longer and takes time to digest, food like bread, pasta, potatoes, meat and cheese. Such foods will slow down how quickly alcohol is absorbed into the blood. Make sure there’s a lot available and keep moving it around. And remember to have some vegetarian options too.

Non-Alcoholic Drinks 

Don’t forget to keep some interesting non-alcoholic drinks also. Several individuals may only want to drink non-alcoholic drinks or substitute their alcoholic drinks with non-alcoholic drinks. Be innovative. People will often also like something such as grapefruit juice and a tonic with a bit of mint in it.

Provide Water 

Keep the jugs of water and glasses in the accessible areas and keep them filled. You may be amazed to know how much water your guests drink when it’s available. Continue to flow water and non-alcoholic beverages, not just alcoholic drinks.

Hire A Bartender 

Avoid self-serve. Hire a bartender who has alcohol training for the evening. Consider getting one individual who serves the drinks and keep an eye on things rather than a free-for-all. Make sure the bartender is someone responsible who is going to be able to intervene when someone has had enough. Keep in mind that teenager under 18 years of age cannot be supplied with alcohol unless they are approved by their parent or legal guardian, or the person providing them has the explicit consent of their parent or legal guardian.

Drink in Moderation 

Don’t over serve and don’t top up glasses, your guests will thank you. To help your guests keep track of how much they are drinking, use standard measures when pouring your drinks. As the host, don’t over serve yourself. Restrict your alcohol consumption throughout the party to pay more attention to your guests.

Plan Entertainment 

Consider other things to do apart from eating and drinking. Plan events that will help people get up from their seats. Get out all the old sports kit for a cricket, catch, softball or Frisbee game.

Put An End Time 

Inform your guests about the starting and ending time of the party in the invitation itself and then stick to the time.

After Party

Don’t let your guests drink and drive to home. Make sure they have a driver or hire a cab for them.


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